Employee engagement refers to how committed an employee is in a company physically and emotionally. According to Indeed, employee engagement is important in today’s companies because: It improves productivity. It helps companies satisfy customers. It increases employee retention. It enhances company culture, and so on… So, to fully embrace employee engagement, all companies must avoid … Continued

What is one way to get more customer reviews for an eCommerce website? To help your eCommerce business get more customer reviews, we asked marketing professionals and eCommerce business owners this question for their best insights. From providing discount incentives to holding a contest, there are several tips that may help you get more customer … Continued

What is one strategy for an HVAC (heating, ventilation, and air conditioning) Company to grow its customer base?  To help HVAC companies grow their customer base, we asked business leaders and marketing professionals this question for their best advice. From planning a PPC strategy for seasonal trends to using online directories, there are several customer … Continued

Conflicts of interest are not only an issue for large organizations, they can occur in a business of any size and at any level However, if these conflicts are managed properly, their effects can be largely mitigated.  Dealing with conflicts of interest starts with the awareness and preparation. By putting the appropriate policies in place … Continued

What is one customer service trend happening within higher education? How does this trend translate into a usable customer service tactic?  To help customer service professionals in higher education, we asked business leaders this question for their best advice. From hosting interactive tours to treating students as clients, there are several strategies that may help … Continued

Forward: by HelpSquad It’s been a long, crazy, unpredictable year, but we all made it through! As the year comes to a close, that’s got us thinking a lot about the things we’re grateful for.  We thought our customers and our blog readers might be feeling the same way. So, without further ado, from Colin … Continued

What is one way to improve customer experience for small businesses?  To help you improve customer experience, we asked business leaders this question for their insights. From having a customer success team to creating an emotional connection, there are several ways to provide the right customer experience. Here are 14 tips to getting it right … Continued

If you walked into a cluttered store with questionable cleanliness, broken items scattered about and advertised sale prices that somehow disappeared at the register, what would you do? Most likely, you’d turn around and walk out. Then, you’d tell your family, friends, coworkers, and anyone who would listen to NEVER shop there.   Believe or it … Continued

What is one best practice for a landing page on a B2B business website? To help B2B businesses optimize their landing pages, we asked marketing experts and business professionals this question for their best advice. From including a clear call to action (CTA) to keeping it all about conversion, there are several strategies that may … Continued

Customer satisfaction remains a critical aspect of any business looking for ways to differentiate itself and retain customers. According to studies, the average American consumer tells 16 other customers about a bad customer experience.   It’s no secret that unresolved negative customer experiences can be damaging for brands. According to extensive research, you need an … Continued