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Forward: by HelpSquad It’s been a long, crazy, unpredictable year, but we all made it through! As the year comes to a close, that’s got us thinking a lot about the things we’re grateful for.  We thought our customers and our blog readers might be feeling the same way. So, without further ado, from Colin … Continued

What is one way to improve customer experience for small businesses?  To help you improve customer experience, we asked business leaders this question for their insights. From having a customer success team to creating an emotional connection, there are several ways to provide the right customer experience. Here are 14 tips to getting it right … Continued

If you walked into a cluttered store with questionable cleanliness, broken items scattered about and advertised sale prices that somehow disappeared at the register, what would you do? Most likely, you’d turn around and walk out. Then, you’d tell your family, friends, coworkers, and anyone who would listen to NEVER shop there.   Believe or it … Continued

What is one best practice for a landing page on a B2B business website? To help B2B businesses optimize their landing pages, we asked marketing experts and business professionals this question for their best advice. From including a clear call to action (CTA) to keeping it all about conversion, there are several strategies that may … Continued

Customer satisfaction remains a critical aspect of any business looking for ways to differentiate itself and retain customers. According to studies, the average American consumer tells 16 other customers about a bad customer experience.   It’s no secret that unresolved negative customer experiences can be damaging for brands. According to extensive research, you need an … Continued

Nothing is stronger and more true than a parent’s love for a child. As a parent, you strive to make sure your children receive the best medical care, deliberate over which schools they should go to and which foods they should eat.  Wanting the best for your child becomes a passion.  Now, imagine taking that … Continued

What is one lead generation strategy that works for small businesses? To help you generate more leads for your small business, we asked business leaders and marketing professionals for their insights. From SEO to trying paid social media ads, here are several lead-generating strategies for your small business. Here are nine lead generation strategies that … Continued

Why does the employee experience matter just as much, if not more than the customer experience? In a recent episode of the Customer Service Secrets Podcast, I joined Gabe Larsen and Vikas Bhambri from Kustomer to discuss why this is true and other incredibly insightful employee experience best practices. You can hear the full episode below to learn more. … Continued

Social media and e-commerce go hand in hand. Each is dependent on the other because social media plays a pivotal role in determining the success or failure of any e-commerce business. Both also have a major impact on the quality of the online user experience with your brand.  For instance, 88% of online shoppers say … Continued

The customer experience (CX) refers to the impression consumers have of your brand as a whole throughout the entire buyer’s journey.  A positive customer experience is vital to the success of your business. And, every business should strive to exceed its customers’ expectations in order to retain them as long-term loyalists.  However, in today’s highly … Continued