Small Business

As the 65th largest metropolitan region in the U.S., the Lehigh Valley has one of the most vital economies in the state of Pennsylvania. Therefore, it’s no surprise that the area is home to a plethora of successful and innovative businesses. What we at HelpSquad have also come to realize is that some of those … Continued

How many people were in your H.S. graduating class? This might be a strange way to start an article on website differentiators, but humor me for a second. Stop and think back. Whom do you remember most vividly? I bet it’s not the guy that would be classified as Mr. Just-Another-Face-in-the-Crowd. The dude who had … Continued

There are numerous reasons why hiring new people may seem like a daunting task. Maybe your company’s senior-most employee is retiring, leaving behind shoes that seem impossible to fill. Or, it could be that sales are soaring, and there’s no time to sit and wait for job seekers to stumble upon your “help wanted” ad. … Continued

The Current Economy and the State of the Job Market Financially, the U.S. appears to be in a better economic state than it has been in years. Recent statistics paint a rosy picture of the promised land looming in the distance. So, unless you’re a small business owner, it might be easy to kick back, … Continued

The spookiest time of year is upon us.  Skeletons and spider webs adorn neighborhood porches, Halloween themed music blares across department store loudspeakers, and you have seen Mike Meyers’ white face mask flash across your TV screen more times than you can count. The creepy atmosphere can make even the bravest soul consider looking over … Continued

Expanding reach is more than just a business buzzword—it’s the key to real, sustainable growth. But here’s the thing: it’s not just about getting bigger, it’s about getting smarter. It’s about making the right moves that help you connect with more customers, open new doors, and keep your business moving in the right direction. Whether … Continued

Boosting customer engagement requires making interactions more personal and straightforward. Understanding customers’ needs, speaking their language, and being transparent builds trust. Simplifying the journey and offering support across various channels ensures a seamless experience. By humanizing these interactions, businesses can foster loyalty and drive growth. Understanding Customer Engagement Understanding customer engagement is about truly grasping … Continued

When one thinks about customer loyalty, the mind likely goes to the mom and pop stores in small towns. You know, those one-stop-shops that have everything from groceries to hardware, also doubling as the town’s gossip hub. Everyone knows everyone, and you’re treated like family. Fortunately, it doesn’t matter if you have four employees or … Continued

Outsourcing helps lawyers boost business and enhance efficiency. It lets lawyers understand how delegating tasks can improve their work and pinpoint where it’s most useful. This article will cover how outsourcing benefits the legal field and helps lawyers tackle challenges and succeed. What is legal outsourcing? Legal outsourcing services involves contracting external experts for particular … Continued

A dealership’s success depends on effective marketing. The right tactics attract more customers and boost sales. This article explores ten proven strategies to enhance marketing and achieve business goals. What is dealership marketing? Dealership marketing crafts strategies to link automotive dealers with buyers. It promotes vehicles, services, and highlights the dealership’s strengths to build brand … Continued