Small Business

Who are we? Customers! What do we want? Answers! When do we want them? Now! While there may not be an actual customer rally, that’s the gist of it. Customers today are not a patient folk, especially when it comes to online interactions. Studies show that a website only has about eight seconds to impress … Continued

Who wouldn’t love to get away right now? Hell…at this point, who wouldn’t love to simply get out of the house? Sadly, it appears many Americans will be forced to remain housebound for the foreseeable future. As of Tuesday, May 5th, 65% of America’s population, roughly 214 million people, remained under some form of lockdown. … Continued

From online interviews to working from home from the start. This is what employers need to know. Even under traditional circumstances, interviewing and hiring can be a rigorous process. But, in an increasingly digital world, many management teams have decided to go virtual.   Unfortunately, this doesn’t change the fact that there are still resumes to … Continued

“Today, you have the opportunity to transcend from a disempowered mindset of existence to an empowered reality of purpose-driven living. Today is a new day that has been handed to you for shaping. You have the tools, now get out there and create a masterpiece.” Steve Maraboli, The Power of One Today, despite the mandated … Continued

“Never let a good crisis go to waste,”  Winston Churchill said those words more than 70 years ago. But there is no time like right now for them to ring so true.  With COVID-19 sweeping the globe. It’s hard to find a business that is not feeling the effects of the pandemic. A business owner … Continued

“Thank you for calling our customer support hotline. Your call is very important to us. All of our customer representatives are busy serving other customers right now, but we will be with you shortly! Please stay on the line.” via GIPHY Sound familiar? Thankfully customer service is changing, and we couldn’t be happier.  People are … Continued

For anyone who works in the service industry, I’m sure the words “the customer is always right” have a bit of a triggering effect on you. You might cringe or shudder as I do. Because even though we’re in customer service, sometimes the customer is just WRONG!  via GIPHY But even when the customers are … Continued

Jingle Bell Rock Your Small Business Organization Through the Holiday Season It’s beginning to look a lot like Christmas, everywhere you go… Crowds of customers. A forgotten order. Lost delivery slip. Holiday discount confusion. Returned merchandise. Broken boiler. Christmas light fiasco. End-of-year paperwork… And everyone wants everything done, finished, and delivered NOW! The holiday season … Continued

The effectiveness of your conversion pipeline depends on your ability to generate a steady stream of leads. However, creating an effective lead generation system is not entirely a simple matter. There are many lead sources you can tap into, and a variety of tactics you can use to grab a lead’s attention. Unfortunately, they are … Continued

A guide to creating effective call-to-action buttons on landing pages. You can lead a horse to water but you can’t make him drink. You can lead prospective customers to your landing page, but you can’t make them click on your call-to-action button. What you can do is optimize the button so the prospect is more … Continued