Small Business

“Dream big.” This piece of advice seems to pop up throughout our lives time and again. And as small business people, we do. We dream big. We reach for the stars. And we do what we love. We build business ventures, we find our audiences, and we try to serve our customers the best we … Continued

What matters most to online shoppers?  According to a recent study by Google, it’s the lowest price and free shipping. This is where giant conglomerates like Wal-Mart and Amazon have everyone beat. So, does that mean smaller companies have little chance of winning customers?  No, it does not. And here is why.  While customers who … Continued

Social media and e-commerce go hand in hand. Each is dependent on the other because social media plays a pivotal role in determining the success or failure of any e-commerce business. Both also have a major impact on the quality of the online user experience with your brand.  For instance, 88% of online shoppers say … Continued

The customer experience (CX) refers to the impression consumers have of your brand as a whole throughout the entire buyer’s journey.  A positive customer experience is vital to the success of your business. And, every business should strive to exceed its customers’ expectations in order to retain them as long-term loyalists.  However, in today’s highly … Continued

Attracting and engaging new customers is a challenge for many organizations. But employee advocacy is one of the most powerful and sustainable methods to reach new potential customers  that may be impressed with your products and services.  With employee advocacy gaining momentum, you want to make sure that your business is utilizing its full potential. … Continued

I watch my Keurig pumps the last few drops of coffee into my cup. It’s always those last few drips that seem to take the longest. Tired and impatient, I just want to move on with my morning. This stage of the brewing process serves as a great analogy for where we stand with the … Continued

Building customer loyalty is essential for your small business to grow. Start by truly understanding your customers. This knowledge allows you to craft a strong brand and deliver excellent service. Consider starting a loyalty program to strengthen customer bonds. See how this can boost loyalty in your business. Understanding the Importance of Customer Loyalty Returning … Continued

One of the main reasons consumers choose one brand over another is trust. Trust helps consumers move through the sales funnel, from initial awareness and sales to advocacy and support.  When businesses fail to instill trust, it’s because they don’t understand what their customers’ needs are. This usually leads to poor customer experiences and lack … Continued

Today’s FAQ section does more than answer sales questions—it boosts sales and customer engagement. This article explores eight ways to enhance your sales FAQ section to increase conversions. Learn how strategic frequently asked questions content can turn visitors into loyal customers and positively impact your bottom line. Understanding the Power of FAQs What is a … Continued

Whether your team has gone remote due to the pandemic or you’ve always been working with remote employees, everything going on in the world has made burnout all the more probable.  Add to that the fact that remote work can inherently cause work-life disbalance, long hours, and short to no breaks. It can be a … Continued