Picture this: You’re interacting with a guest, helping her with her unique needs, when she asks you a question you just don’t know the answer to. You know where to find the person who knows the answer–he’s downstairs in the lobby–but you don’t want to make the guest wait, and you want her to have … Continued

Leaving one’s family behind to move to another country is hard enough; when we add second language learning and university coursework to the mix, we can see how foreign language students might struggle to feel connected to and stay engaged in our schools. How can we eliminate this barrier? How can we help foreign language … Continued

For years texting and social messaging have been becoming the main form of communication for Americans—as early as 2017, Americans sent 781 billion texts monthly. By 2018, they were sending over 6 billion texts daily. (Text Request). But consumers aren’t just texting one another; they’re texting businesses. SMS is growing in popularity in all industries, … Continued

In business, the best customer is the one you already have. When it comes to customer service for colleges and universities, that means keeping your students engaged and re-enrolling through graduation. One way to keep students enrolled and coming back each term is by making it easier for you to communicate with students and for … Continued

Give Your Customers a Voice—and Empower Your Team—with Guest Satisfaction Scorecards In hospitality, knowing how your guests feel about you is important, and guest satisfaction is always worth improving upon. A Cornell study found that “a 1-point increase in a hotel’s 100-point Global Review Index™ (GRI) leads up to . . . a 1.42% increase … Continued

Are you a digital marketing agency, website development firm, SEO firm, PR firm or a niche industry expert with 200 or more active clients? If you answered “Yes” to any of the above, read on! Live chat software for websites is still a fairly new technology with penetration below 9% across the web. This means … Continued

SEO is essential to having your real estate website generate traffic. As the web evolves so do the ways we hunt for information, products, and solutions. Social Media Networking has taken the web by storm as of late, and has become even more relevant than search engines. Social Media Networking like Digg.com & Stumbleupon.com are … Continued

Think of the most competitive vertical market out there. I think Real Estate would pass through your mind. There are more real estate agents per Capita than we require. I hope we agree on that. So how do real estate agents compete? They do the same thing just different ways: email marketing, website optimization, direct … Continued

While this type of approach has helped companies in other industries become much more effective, outbound telemarketing carries to be an excellent way to reach prospects. Business process outsourcing providers are a direct beneficiary of these technologies. BPO call centers have grown all over the world as a way to provide affordable providers to companies … Continued

Here’s the dealership marketing plan for 2018, read and forget it if you do not have effective closing of the prospect on your website. read on… Content advertising was the largest digital online marketing fad for the last few years, but times are changing. With experts from the National Automotive Dealers Association predicting a 17 … Continued